Manulife turns movement into an everyday life choice Healthcare costs keep rising, but young Filipinos keep delaying investment in their health. Insurance and illness still feel like concerns reserved “for later”, when immediate life demands feel more urgent. Yet 91% of young Filipinos say a meaningful life matters more than a long one: they don’t […]
GCash goes from race-day sponsor to everyday running companion on Strava GCash is the Philippines’ #1 Finance Super App—but while they led on financial trust, it was rarely associated with what its audience actually valued: identity, community, aspiration. To earn lasting loyalty, they needed to own moments of meaning beyond necessity—showing up not only when […]
Toyota makes life better through smart & mindful mobility Buying and owning a car is deeply personal. But automotive digital experiences can still feel one-size-fits-all: the same homepage, the same generic app, regardless of whether you’re car-shopping for the first time or five services deep into ownership. How could Toyota make every digital interaction feel […]
Spotify builds FANSHIP through tribes of belonging Spotify took stanning to the next level by engineering a cultural phenomenon for the youth. Beyond pushing solely listens, Spotify launched campaigns that translated unique cultural nuances into sonic landscapes with FANSHIP. FANSHIP takes collective stanning to the next level. It transforms listeners into active participants who didn’t […]
From a mainstream “taxi” to Filipinos’ race car Toyota has always stood for reliability. But that same strength had become a Trust Trap: turning the brand into something expected but not exciting, especially for a new generation chasing excitement over utility. The Vios, known as a reliable everyday car, became associated with being a ‘taxi’, […]
Every passion is a reason to fly with Philippine Airlines How do we create more reasons to fly? Travel often starts beyond the destination: with passions, interests, and communities we love. Using fandom and interest signals, Philippine Airlines identified the communities shaping culture and connected what people already love to places PAL could take them—turning […]
Some treats are meant to be shared. Potato Corner isn’t just something people eat. It’s the fries in the middle of the table, the snack that shows up at hangouts, the fuel behind late-night work sessions, and the easiest excuse to strike up a conversation. Because while cravings may start with one person, Potato Corner […]
Every craving deserves its own moment. Filipino Gen Zs don’t need a reason to give in to their cravings. Whether it’s a late-night study session, a random afternoon with friends, a post-work snack, or even a bad day: if you want KFC, that’s reason enough. Instead of telling Gen Z when to indulge, KFC meets […]
GCash helps the hustling mass recognize value of everyday wins The Philippines ranks 6th globally in time spent on video games, with over 43 million Filipinos having gaming as a major part of their lifestyles. But payment friction was getting in the way of play; modern games run on microtransactions (58% of PC gaming revenue […]
Palawan Pawnshop takes gold education to podcast streams Gold remains misunderstood in the Philippines: too complicated, too traditional, and too shrouded in status rather than treated as an accessible investment. With only 25% of Filipino adults considered financially literate, and local gold demand lagging far behind SEA neighbors, the barrier wasn’t interest—it was an information […]
