AI has helped me follow through on ideas I would have had to drop before. I don't have a coding background, but I've been able to build and deploy custom AI skills that SVEN teams now use for things like audience research and performance analysis. I build them as reusable tools instead of one-off outputs. When something solves a problem for me, it can solve it for everyone else at the agency too.

SVEN has created an ecosystem that thrives in proactive governance of AI, meaning we are trained not only in creating effective prompts but also in challenging and optimizing it. AI is not something we go to for answers; it's something we tinker with so it adapts to be more accurate and efficient. In its core, AI and any other tool, can only be as good as the person using it; and as digital creatives, the ideas and curiosity still start with us.

For me, SVEN gives me the freedom to explore AI with curiosity, not fear. I can try something new, get it wrong, learn, and try again. That freedom, together with people who are just as curious and open, gives me a real sense of wonder about what we can do next.

As a creative, the human element in my work is very important. At SVEN, we make sure to use AI as a tool to make our work more efficient but still preserving that human touch in the final output, allowing us control and agency in our creativity.