Cyberzone: Belonging Through Tribes

Cyberzone drives techies’ life upgrade Everyone has a techie inside of them—and we just had to find the home court where they can thrive and play. Gaming and e-sports culture in the Philippines already take up huge spaces online and IRL. With Stan-o-Meter’s fandom mapping, we identified where tech plays a role in all kinds […]

Spotify: Find Your Soundtruck

Spotify builds FANSHIP through tribes of belonging Spotify took stanning to the next level by engineering a cultural phenomenon for the youth. Beyond pushing solely listens, Spotify launched campaigns that translated unique cultural nuances into sonic landscapes with FANSHIP. FANSHIP takes collective stanning to the next level. It transforms listeners into active participants who didn’t […]