Work that gets recognized
Innovation that transformed business and earned the industry’s recognition.
Spotify: BALASA
Spotify’s the biggest music streaming platform in the Philippines but stays just one of Filipinos’ many platform options. To be the chosen one, Spotify took on the most hardcore fans in the nation – A’TIN – and became the only destination for them and SB19’s upcoming EP with the 1st fan-powered 360 In-App Experience: BALASA (trans. Shuffle).
Award breakdown
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AWARD SHOW RECOGNITIONS
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WINS & FINALIST PLACEMENTS
Boomerang Awards
Bronze, Digital Marketing & CRM
Bronze, Digital Production
Kidlat Awards
Bronze, Creative Mobile Marketing
Bronze, Creative Website & Digital Estate
NEXT Awards Philippines
Gold, Customer Engagement Campaign
Gold, Mobile Marketing Campaign
Silver, Digital Marketing Campaign
Marketing Excellence Awards Philippines
Silver, Marketing to a Specific Audience
Finalist, Customer Engagement
Finalist, Experiential Marketing
Spotify: Find Your Soundtruck
Tapping into Gen Z’s unapologetic self-expression, Spotify launched an out-of-home activation that transformed everyday, relatable moments experienced by Gen Zs into high-visibility moving outdoor ads across Metro Manila.
Award breakdown
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AWARD SHOW RECOGNITIONS
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WINS & FINALIST PLACEMENTS
Kidlat Awards
Finalist, Outdoor or Ambient Advertising
Finalist, On-Ground Activation
Finalist, Creative Guerilla or Moment Marketing
Finalist, Most Creative Marketing Stunt
NEXT Awards Philippines
Gold, OOH/dOOH Marketing Campaign
Marketing Excellence Awards Philippines
Bronze, Urban Guerrilla Marketing
Spotify: KALYE
Spotify KALYE (trans. street) was a movement that took genre appreciation beyond the playlist and into the streets – celebrating the creativity of Filipino music-makers.
Award breakdown
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AWARD SHOW RECOGNITIONS
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WINS & FINALIST PLACEMENTS
Panata Awards
Silver, Influencer & Endorsement Marketing
NEXT Awards Philippines
Finalist, Customer Engagement Campaign
Spotify: FANSHIP
Spotify challenges the notion of a one-sided fandom love with FANSHIP: a movement that spanned social and IRL. By making fans part of special encounters, humanizing artist engagements, and transforming streaming into a deliberate identity-shaping experience, Spotify took the fan-artist relationship to the next level.
Award breakdown
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AWARD SHOW RECOGNITIONS
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WINS & FINALIST PLACEMENTS
Panata Awards
Bronze, Integrated Marketing Communication
NEXT Awards Philippines
Gold, Integrated Marketing Campaign
Silver, Digital Marketing Campaign
GCash: Power Up with GCash
GCash launched Power Up with GCash, a multi-channel, game-first campaign that embedded the brand into Roblox and Minecraft, two of the Philippines’ top gaming spaces and communities. By combining culturally fluent social content, immersive branded gaming worlds, creator-led livestreams, in-app banners and walking ads, and on-ground activations, the campaign transformed product education into interactive, competitive gameplay and community integration.
Award breakdown
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AWARD SHOW RECOGNITIONS
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WINS & FINALIST PLACEMENTS
Marketing Excellence Awards Philippines
Silver, Excellence in Digital Marketing
Silver, Excellence in Gaming
GCash: Run Club on Strava
Running reflects what GCash stands for: access without barriers. To many Filipinos, it has become the easiest sport to join for movement, community-building, and personal development.
But GCash knew that connecting with the local running community required more than just showing up on race day. While other brands solely rely on fun runs, GCash took to Strava, one of the fastest-growing activity tracking apps in the market, to launch the GCash Run Club: the first of its kind in the local scene.
Award breakdown
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AWARD SHOW RECOGNITION
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MEDAL WIN
Content Marketing Awards Asia-Pacific
Bronze, Emerging Platform Content Campaign
GCash: Bayani ng Barangay
GCash launched Bayani ng Barangay (trans. Community Heroes): a purpose-led, multi-channel initiative that took GCash’s core mission of “Finance for All” to grassroots communities and uplifted sari-sari (trans. neighborhood convenience store) store owners through digitalization, recognition, and education.
Award breakdown
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AWARD SHOW RECOGNITION
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FINALIST PLACEMENT
Marketing Excellence Awards Philippines
Finalist, Excellence in Financial Empowerment Marketing
Toyota: Toyota Gazoo Racing
Toyota’s reputation for reliability had become expected rather than exciting, creating a “Trust Trap” where trust limited desirability. How can it evolve brand perception without compromising the trust it was built on?
The opportunity: motorsports. Toyota has used motorsports to engineer better cars, yet the sport remained niche, elite, and inaccessible in the Philippines. So instead of using racing to make Toyota look more exciting, it opened racing to more Filipinos.
Award breakdown
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AWARD SHOW RECOGNITION
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WINS & FINALIST PLACEMENTS
KIDLAT Awards
Finalist, On-Ground Activation
Finalist, Creative Use of Emerging Platform
Finalist, Creative Business Solution or Strategy
Marketing Excellence Awards
Finalist, Brand Strategy
NEXT Awards Philippines
Gold, Branding/Re-branding Campaign
Finalist, Customer Engagement Campaign
Philippine Airlines: FlightMaxxing LIVE
Platforms like TikTok are usual starting points to research destination ideas, find budget hacks, and check which airline to book. The #TravelMaxxing trend turned that inspiration into a habit for Gen Z to find flight deals, book the cheapest fare, and squeeze the most value out of their trip.
As the country’s full-service flag carrier, Philippine Airlines saw an opportunity to turn the very place Gen Z discovered travel into a place that could drive bookings. It launched FlightMaxxing—its first TikTok-powered campaign, turning Gen Z’s discovery feed into a point of sale.
Award breakdown
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AWARD SHOW RECOGNITION
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WINS & FINALIST PLACEMENTS
Marketing Excellence Awards
Bronze, Excellence in Live-Streaming Marketing
Shortlist, Excellence in eCommerce Marketing
NEXT Awards Philippines
Silver, E-Commerce Marketing Campaign
SM Cyberzone: Cyberzone Crew
Cyberzone is the Philippines’ top tech and gadget space, but was starting to lag behind. Seeing that today’s new gen of tech customers were in dire need of a refresh, Cyberzone brought its core message of “no limits, all thrills” with the Cyberzone Crew: the country’s first AI-powered influencer squad! Each member brought a uniquely human perspective to tech while representing different kinds of tech users.
Award breakdown
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AWARD SHOW RECOGNITION
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WINS & FINALIST PLACEMENTS