Cyberzone
drives techies'
life upgrade
Everyone has a techie inside of them—and we just had to find the home court where they can thrive and play.
Gaming and e-sports culture in the Philippines already take up huge spaces online and IRL. With Stan-o-Meter’s fandom mapping, we identified where tech plays a role in all kinds of tribes: gaming, music fandoms, content creators, cosplayers and anime enjoyers, everyday tech upgraders, even trading card collectors and deck masters.
We used that mapping to shape SM Cyberzone’s positioning and content across its gaming, hobbyist, and tech-fluent tribes, turning a retail space into a destination they can consider their own.
Six Tribes Where Tech Thrives
01
Activated Tribes
Pro
Pro
Gamers
For those who live for the grind, the clutch plays, and the sweet taste of victory.
02
Activated Tribes
Cozy
Cozy
Gamers
For gamers who play to unwind, connect with friends, and escape into new worlds.
03
Activated Tribes
Deck
Deck
Masters
For collectors, traders, and TCG fans always searching for their next great pull.
04
Activated Tribes
Moment
Moment
Makers
For creators turning everyday moments into content, stories, and culture.
05
Activated Tribes
Multiverse
Multiverse
Fans
For passionate fans living across anime, cosplay, comics, gaming, and pop culture.
06
Activated Tribes
Stan
Stan
Squads
For communities rallying behind their favorite creators and artists.
Pro Players
Cyberzone gave competitive gamers more ways to play, compete, and level up their game.
Through tournaments, gaming events, and community competitions, Pro Players got spaces to test their skills, showcase their talent, and battle alongside fellow competitors. Supported by the latest gaming tech and performance gear, Cyberzone became a home court for gamers chasing their next win.
Cozy Gamers
Not every gamer is chasing trophies. Cyberzone made sure they felt seen too: through gaming showcases and hands-on experiences that allowed Cozy Gamers to discover new titles, explore new gear, and find new ways to enjoy the games they love.
Whether playing solo or with friends, Cyberzone helped turn everyday downtime into moments worth looking forward to.
Deck Masters
Cyberzone brought the card gaming community together through TCG events, live card pulls, tournaments, and collector meetups. Deck Masters found spaces to trade, compete, discover rare finds, and celebrate every big hit with fellow fans.
More than a venue, Cyberzone became a gathering place for a fast-growing community built around strategy, collecting, and fandom.
Moment Makers
From aspiring creators to established personalities, Cyberzone empowered Moment Makers with creator-focused experiences and dedicated stages where they could create, connect, and inspire.
Armed with the latest creator tools and tech, they transformed ideas into content and passions into platforms. Cyberzone became a launchpad for the next generation of creators shaping digital culture.
Multiverse Fans
Cyberzone created spaces where fandom could come to life. Through cosplay events, anime activations, themed experiences, and community gatherings, Multiverse Fans found opportunities to celebrate the stories, characters, and worlds they love.
Every event brought together people connected by a shared passion, turning Cyberzone into a destination for fan culture and self-expression.
Stan Squads
Cyberzone transformed fandom from something experienced online into something shared in real life. Through watch parties, fan events, and community activations, Stan Squads came together to celebrate the creators and personalities they love.
The result? A stronger sense of belonging powered by shared interests and unforgettable fan moments.
THE PAY-OFF
NEW POVs & INNOVATIONS APPLIED
ONLINE-TO-OFFICE
LIVE INTEGRATION
vs. Retail-Isolated Experiences
NICHE-BASED
PHYGITAL PLAY
vs. Free-for-All Play
PARTICIPATION-1ST
ENCOUNTERS
vs. Promo-1st Mechanics
0
%
LOYALTY SCORE
PSRC 3rd Party Brand Health Report Q2 2026
0
X
MORE VIEWS
vs. LY
0
+