Amplified Engagement:
The Ripple Uprising
Most brands measure success on their own pages—likes, comments, and followers. But fandoms, foodies, and travelers aren’t just engaging there; they are driving culture in their own feeds, chats, and communities. For brands like KFC, Spotify, PAL, Toyota, SM Cyberzone and unMEAT, the challenge was to stay relevant in conversations that often happened outside brand walls.
THE UPRISING: TRIBING ON SOCIAL
We rebelled against limiting engagement to brand-owned spaces by introducing Amplified Engagement Rate (AER)—a metric that measured not just how fans reacted to brands, but how much they carried those conversations beyond
Making waves on social
Dipping into fans' ecosystems
Everyday, our Ripple Makers (aka community managers) search for response-worthy content to start engaging communities beyond the brand pages.
The Rise
(Tangible Brand Impact)
Brands who have embraced this metric have seen the positive e ffect in social affinity. Through AER, micro-communities became amplifiers—fueling conversations in spaces brands couldn’t reach alone.
Peak Amplified Engagement Rate
0
M%
Maximum Brand Responses to External Content
0