Amplified Engagement:The Ripple Uprising Most brands measure success on their own pages—likes, comments, and followers. But fandoms, foodies, and travelers aren’t just engaging there; they are driving culture in their own feeds, chats, and communities. For brands like KFC, Spotify, PAL, Toyota, SM Cyberzone and unMEAT, the challenge was to stay relevant in conversations that […]
Toyota makes life better through smart & mindful mobility Other brands focus on cars being cool – Toyota focuses on how their cars can make day-to-day mobility better for Filipinos. Beyond just championing their car catalogue and features, Toyota continues to find new ways to integrate itself into the lifestyles of its consumer base. They […]
PAL fires the heart for the brand by going beyond influence In an age of speed and chaos, Philippine Airlines (PAL) rose by leaning into heart and humanity — championing slower, more intentional travel that supports people, places, and purpose. Beyond simply highlighting amazing destinations, PAL highlighted the art of chillfluence, rooted in Filipinos’ desire […]
Lazada celebrates the right buys as daily minorstones It’s the age of savvy Filipino spenders, where every day is a new day to hustle. Due to economic difficulties, great deals and prices are top priorities for shoppers – making Lazada’s #SuliTipid deals a WIN for every, turning every moment into a SuliTipid sa Lazada moment. […]
KFC trendflips the fastood narrative KFC’s always been about their iconic food: their finger-lickin’ good chicken, their Zinger, their Krushers, their Twister. But on social, KFC shifted their focus to something more iconic: their fans. Fastfood brands in the Philippines often tend to stick to a sentimental, nostalgic narrative and family meal moments – […]
GCash helps the hustling mass recognize value of everyday wins For minimum, daily-wage, and even middle-income Filipinos, financial milestones can feel out of reach. Celebration seems like an impossible feat when most days are spent making ends meet. As the Philippines’ top super money app, GCash stepped in to change the hustling mass’ mindset. It […]
Palawan Pawnshop tribes with the unbanked community Palawan Pawnshop-Express Pera Padala (Palawan) wasn’t built for the digitally-savvy. Instead, it reinforces its firm commitment to those who have been left out of the system for far too long. Nearly half of Filipino adults remained unbanked in 2024. Recognizing this, Palawan stepped in with a rebellion rooted […]
Cyberzone drives techies’ life upgrade Other tech brands drive sales by leaning into hard-selling marketing, surface-level product showcases, and huge sales. Cyberzone rebooted its storytelling and brand experience by rising against the norm; instead of just pushing functional tech, it encouraged Filipino techies of all kinds to embrace LifeTech: where tech fuels every part of […]
Spotify builds FANSHIP through tribes of belonging Spotify took stanning to the next level by engineering a cultural phenomenon for the youth. Beyond pushing solely listens, Spotify launched campaigns that translated unique cultural nuances into sonic landscapes with FANSHIP. FANSHIP takes collective stanning to the next level. It transforms listeners into active participants who didn’t […]