Toyota makes life better through smart & mindful mobility
Other brands focus on cars being cool – Toyota focuses on how their cars can make day-to-day mobility better for Filipinos.
Beyond just championing their car catalogue and features, Toyota continues to find new ways to integrate itself into the lifestyles of its consumer base. They are elevating the total customer experience by enabling personalization and adopting a human-centric approach throughout the entire customer journey: from pre-purchase to after-sales.
REBELLION
driven by human-1st thinking to improve life with a mobility-led revolution
Toyota don’t just sell cars – they champion mobility.
They have expanded their services to bring technology and data-driven mobility solutions to people, businesses, and communities across the Philippines. From real-time vehicle monitoring, to all-in-one car leasing, to on-demand hourly vehicle access, Toyota aims to make movement better for everyone. And it doesn’t just stop with movement -their commitment to make the experience better lasts well into the entire customer journey with mindful customer journey mapping.
MINDFUL DISCOVERY
The most intuitive vehicle website in the Philippines
The Toyota Philippines website isn’t just for prospective buyers – they’re for Toyota owners too. From pre-purchase to after-sales maintenance and care, website visitors can access features like a payment calculator, buying guide, virtual showroom, and quick access to other Toyota services such as insurance or service campaigns.
MINDFUL CONNECTIVITY
The country's first app-to-car connected system via myTOYOTA App
myTOYOTA App, an app for Toyota car owners, becomes the first app-to-car system in the Philippines!
Aside from saving their car information and booking maintenance appointments, the app is now also powered with myTOYOTA Connect! Available to newer car models, this service lets owners experience enhanced mobility through a range of safety and security features. From technology such as vehicle information, trip records, geofencing, and find my vehicle (and stolen vehicle tracking), the mobile app now comes redefines the post-buy customer experience.
MINDFUL PERSONALIZATION
Insights powered by data & analytics
ADVANCED ANALYTICS
In a digital world drowning in dashboards, SVEN decoded chaos into clarity. With FullStory as our lens, we unlocked the real story behind clicks, scrolls, and silent exits. No vanity metrics, just raw, behavioral truth.
This project empowered our client to not just see their customer journey, but feel it—rage clicks and all.
PERSONALIZED CUSTOMER JOURNEY MAPPING
We didn’t just trace the customer journey—we road-tested it ourselves. From dealership floor to service bay, SVEN immersed in the auto lane to map moments that matter. Blending fieldwork, human insight, and industry intel, we created a strategic compass that drives conversions and fuels brand love.
MINDFUL ALTERNATIVES
mobility solutions for different needs & consumer profiles
MINDFUL RESET
Adrenaline-fueled resets through racing and performance culture
Toyota Gazoo Racing had been losing speed in awareness and engagement – and to stay ahead, it meant the brand had to read the track right.
To drive awareness and generate excitement about Toyota Gazoo Racing in 2025, Toyota’s strategy was rooted in the products, the fans, and the motorsport itself – all fueled, built, and driven by the Filipino GRit.
Toyota Gazoo Racing Philippines was built into a GR Nation powered by GRIT – with a strategic social-first approach to lead on social:
Power Moves: Humanizing the Brand with Creators
Amplifying authentic voices through creator-powered content that brings TGR’s grit and adrenaline to life.
Race-Worthy Visuals: Designed to Thrill & Share
High-impact, short-form content that captures TGR’s grit and adrenaline—built to thrill, built to share
Precision-Tuned: Custom Experiences for Every Platform
Content crafted for how fans consume, interact, and engage—tailored for maximum impact.
Uncharted Speed: Driving Novelty & Fresh Experiences
Breaking the mold with innovative formats that keep fans on the edge of their seats.
Fueling the racing culture via Gazoo Racing Philippines, Toyota created spaces for mobility to be thrilling, personal, and deeply human. This was Chillfluence in action—reframing car ownership as intuitive, individualized, and deeply connected.
