Palawan Pawnshop tribes with the unbanked community
Palawan Pawnshop-Express Pera Padala (Palawan) wasn’t built for the digitally-savvy. Instead, it reinforces its firm commitment to those who have been left out of the system for far too long.
Nearly half of Filipino adults remained unbanked in 2024. Recognizing this, Palawan stepped in with a rebellion rooted in quiet care. It prioritized giving security, trust, and care to those who been excluded for far too long, going beyond remittance to prove its reliability.
Palawan tribes with the unbanked and gives golden opportunities normally out of reach:
GOLDEN ACCESS.
Palawan eased the underbanked into a seamless, digital-1st banking era with Palawan Pay and allowed them to be financially empowered their own way.
Happy P-Day 2.0: For Palawan, P-Day is more than just “payday” or “pay the bills” day—it’s Palawan Day! The second run of Happy P-Day 2.0 emphasized Palawan Pay as an all-in-one digital service that was easy to access and use by any and every unbanked Filipino. With free cash-ins, bills payment, and more, Filipinos could win with Palawan Pay at their side.
International Remittance: Palawan supports its Overseas Filipino Workers (OFWs) with hassle-free international remittance available on the app.
Pera Padala Abroad (Send Money Abroad): Palawan was also there for OFW family members who were there to support their loved ones abroad. With Pera Padala Abroad, support is made two-fold.
GOLDEN SPOTLIGHT.
Palawan continued its heartfelt commitment towards its core audiences. It empowered the community to uplift each other both IRL and offline, embracing social once again as a platform where their stories, successes, and pride could be highlighted.
Kasambahay Kasambuhay Aruga (Care) All-Stars: In its 9th year, Palawan once again paid tribute to hardworking kasambahays (domestic helpers) based locally and abroad. From featuring previous contest winner in its promotional content and spotlighting their stories once again to rewarding 10 winners with PHP 100,000 each, the awards served as a platform to those underrepresented.
Palawan Galing Bayan(From the Homeland): For Christmas, Palawan focused on paying it back, inviting families based in the Philippines to give back via Palawan Pay to OFWs who hustle hard on the daily.
Mother’s Day 2025: The care of a mother is like no other, and Palawan was keen on returning that same affection tenfold.
With Palawan Pay, paying back came in the form of effortless cash transfers, health insurance for mom (and their family’s beloved furbabies), and valuable gold with just one tap.
