Lazada celebrates the right buys as daily minorstones
It’s the age of savvy Filipino spenders, where every day is a new day to hustle. Due to economic difficulties, great deals and prices are top priorities for shoppers – making Lazada’s #SuliTipid deals a WIN for every, turning every moment into a SuliTipid sa Lazada moment.
REBELLION
enabled by every shopper's #SuliTipid finds
Turning every buy into a SuliTipid sa Lazada win
While most ecommerce brands in the Philippines bank on “mura” or cheap, affordable items, Lazada champions the concept of “sulit” (value for money), and “tipid” (cost-efficient) – positioning itself as the ultimate #SuliTipid choice for online shopping. Lazada rebels from simple budols, or simply telling you what to buy. Instead, the brand celebrates each budget-friendly purchase – and reframes every small treat as daily wins or minorstones!
Through always-on social & influencer-driven content rooted in Filipino culture, trends, and humor, Lazada builds on shoppers’ needs, life goals, and wins through purchases made more affordable with SuliTipid deals and double digit campaigns.
Reframing small treats & turning budols and SuliTipid buys into daily wins
Lazada hijacks daily social moments into ownable and relatable Lazada wins – whether talking about trending topics, or just everyday vibes:
Pop culture experiences: Keeping the hype by putting their spin on pop culture moments
Personal experiences: Keep it #real by being relatable through shared life experiences that just hit the spot
Motion Deals
From static promos to playful, loopable stories that travel across feeds
Data Drops
From dry numbers to cultural receipts that flex smart saving – even reangling trends like “girl math” to “LazMath” that highlights smart, value for money buys
Forecast Fun
From just reacting to trends to playfully predicting what’s next
Post-Buy Joy
From checkout to afterglow moments of getting more – and celebrating the life wins you can enjoy thanks to your sulit purchase!
RISE
brought by Real Brand Love
From challenger to value trendsetter
Lazada’s uprising made “value” feel aspirational, not cheap. Through cultural play with Sulitipid, post-buy joy became social proof. In rebelling against “just discounts,” engagement rose—and brand preference followed. Lazada emerged as the marketplace of value and celebration.
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