Cyberzone
drives techies'
life upgrade
Other tech brands drive sales by leaning into hard-selling marketing, surface-level product showcases, and huge sales.
Cyberzone rebooted its storytelling and brand experience by rising against the norm; instead of just pushing functional tech, it encouraged Filipino techies of all kinds to embrace LifeTech: where tech fuels every part of life lived with no limits and all thrills.
REBELLION SHAPED BY SELF TECH-XPRESSION
CLOUT-HACKING
Beyond pushing the same kind of product hype, LifeTech is all about infusing drops with cultural relevance. Cyberzone was plugged in to the youth pulse and always kept an eye out for the newest trend to hack.
JOY QUESTS
Instead of driving hype through specs, Cyberzone gamified how it plugs tech. Shared play was a thing across social, inviting all kinds of techies to take part and learn more in the process.
IRL AMPLIFICATION.
Cyberzone took hype beyond the store and turned tech drops into high-voltage culture moments.
METAMORPH INFLUENCE.
Cyberzone launched The Cybercrew, brought to life with AI technology and 3D animation. The five crew members – Cy, Poppy, Alex, Gian, and Tyler – represent the different kinds of techies that exist within every person. Cyberzone utilizes them not as avatars, but as brand co-creators who are here to spill the tea on how life can be taken to the next level.
THE RISE
(Tangible Brand Impact)
From forgotten brand to top-of-mind
Uprising cut across the entire brand experience, successfully building back recall and retention:
SOCIAL-1ST
STRATEGY
O2O ACTIVATIONS
that bridged digital discovery with in-store excitement
CULTURAL INTEGRATIONS
in gaming, music, lifestyle passions
COMMUNITY CONNECTIONS
via seeding, UGC, & responses
This wasn’t just campaign thinking — it was a reset of how retail shows up in culture. Our YAS approach elevated each touchpoint into a personal cultural journey—bridging social to 66 branches nationwide and driving revenues up by P200M+.
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SPONTANEOUS BRAND AWARENESS
+20pts vs. #2 retailer 360% vs. last period
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LOWER FUNNEL SCORES
+11% pts in conversion score vs. #2 offline retailer
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BRAND EQUITY SCORES
+15pts vs. #2
Above market average across all drivers (affinity, performance, connection, saliency)
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