{"id":18573,"date":"2026-09-12T10:51:54","date_gmt":"2026-09-12T10:51:54","guid":{"rendered":"https:\/\/youthphoria.svengroup.com\/2026\/?p=18573"},"modified":"2026-09-14T00:46:51","modified_gmt":"2026-09-14T00:46:51","slug":"sven-agency-recognitions","status":"publish","type":"post","link":"https:\/\/youthphoria.svengroup.com\/2026\/sven-agency-recognitions-2\/","title":{"rendered":"Agency Recognitions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18573\" class=\"elementor elementor-18573\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cb354 e-flex e-con-boxed e-con e-parent\" data-id=\"f5cb354\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ea4ab elementor-widget elementor-widget-tp-animated-text\" data-id=\"b4ea4ab\" data-element_type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n<h3 class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">Work that gets recognized<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c5f8d3 e-flex e-con-boxed e-con e-parent\" data-id=\"7c5f8d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0c433 elementor-widget elementor-widget-text-editor\" data-id=\"cd0c433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Innovation that transformed business and earned the industry\u2019s recognition.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-330b557 e-flex e-con-boxed e-con e-parent\" data-id=\"330b557\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3d770 elementor-widget elementor-widget-heading\" data-id=\"ee3d770\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spotify: BALASA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8141849 elementor-widget elementor-widget-text-editor\" data-id=\"8141849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Spotify&#8217;s the biggest music streaming platform in the Philippines but stays just one of Filipinos&#8217; many platform options. To be the chosen one, Spotify took on the most hardcore fans in the nation &#8211; A&#8217;TIN &#8211; and became the only destination for them and SB19&#8217;s upcoming EP with the 1st fan-powered 360 In-App Experience: BALASA (trans. <em>Shuffle<\/em>).<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fa9fb elementor-widget elementor-widget-video\" data-id=\"81fa9fb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1199748501?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=15bda5f07d#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76cfb7a elementor-widget elementor-widget-text-editor\" data-id=\"76cfb7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8d00f1 e-grid e-con-full e-con e-child\" data-id=\"a8d00f1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9dd030 elementor-widget elementor-widget-tp-counter\" data-id=\"e9dd030\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"4\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITIONS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c1440 elementor-widget elementor-widget-tp-counter\" data-id=\"91c1440\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"10\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac1cf5 elementor-widget elementor-widget-text-editor\" data-id=\"dac1cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Boomerang Awards<\/strong><\/h3><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Bronze, Digital Marketing &amp; CRM<br \/><\/span><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Bronze, Digital Production<\/span><\/h4><h3><strong>Kidlat Awards<\/strong><\/h3><h4>Bronze, Creative Mobile Marketing<br \/>Bronze, Creative Website &amp; Digital Estate<\/h4><h3><strong>NEXT Awards <\/strong><strong>Philippines<\/strong><\/h3><h4>Gold, Customer Engagement Campaign<br \/>Gold, Mobile Marketing Campaign<br \/>Silver, Digital Marketing Campaign<\/h4><h3><strong>Marketing Excellence Awards <\/strong><strong>Philippines<\/strong><\/h3><h4>Silver, Marketing to a Specific Audience<br \/>Finalist, Customer Engagement<br \/>Finalist, Experiential Marketing<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a84dc1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a84dc1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f31f82 e-flex e-con-boxed e-con e-parent\" data-id=\"4f31f82\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f804d elementor-widget elementor-widget-heading\" data-id=\"e5f804d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spotify: Find Your Soundtruck<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ad0d0 elementor-widget elementor-widget-text-editor\" data-id=\"b1ad0d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Tapping into Gen Z\u2019s unapologetic self-expression, Spotify launched an out-of-home activation that transformed everyday, relatable moments experienced by Gen Zs into high-visibility moving outdoor ads across Metro Manila.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4323745 elementor-widget elementor-widget-video\" data-id=\"4323745\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1225879675?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f48dd elementor-widget elementor-widget-text-editor\" data-id=\"13f48dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9305c8 e-grid e-con-full e-con e-child\" data-id=\"e9305c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd02752 elementor-widget elementor-widget-tp-counter\" data-id=\"fd02752\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"3\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITIONS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f3368 elementor-widget elementor-widget-tp-counter\" data-id=\"c8f3368\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"6\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5762d elementor-widget elementor-widget-text-editor\" data-id=\"9f5762d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Kidlat Awards<\/strong><\/h3><h4>Finalist, Outdoor or Ambient Advertising<br \/>Finalist, On-Ground Activation<br \/>Finalist, Creative Guerilla or Moment Marketing<br \/>Finalist, Most Creative Marketing Stunt<\/h4><h3><strong>NEXT Awards Philippines<\/strong><\/h3><h4>Gold, OOH\/dOOH Marketing Campaign<\/h4><h3><strong>Marketing Excellence Awards <\/strong><strong>Philippines<\/strong><\/h3><h4>Bronze, Urban Guerrilla Marketing<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d0c9f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e7d0c9f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f2b460 e-flex e-con-boxed e-con e-parent\" data-id=\"6f2b460\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4475 elementor-widget elementor-widget-heading\" data-id=\"44c4475\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spotify: KALYE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5eb3f9 elementor-widget elementor-widget-text-editor\" data-id=\"d5eb3f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Spotify KALYE (trans. <em>street<\/em>) was a movement that took genre appreciation beyond the playlist and into the streets &#8211; celebrating the creativity of Filipino music-makers.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c82e8f elementor-widget elementor-widget-video\" data-id=\"1c82e8f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1052138254?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=c354a99ea5#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7616e97 elementor-widget elementor-widget-text-editor\" data-id=\"7616e97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d014bf6 e-grid e-con-full e-con e-child\" data-id=\"d014bf6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a18bcdc elementor-widget elementor-widget-tp-counter\" data-id=\"a18bcdc\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"2\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITIONS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0289b elementor-widget elementor-widget-tp-counter\" data-id=\"9d0289b\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"2\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6063cb elementor-widget elementor-widget-text-editor\" data-id=\"e6063cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Panata Awards<\/strong><\/h3><h4>Silver, Influencer &amp; Endorsement Marketing<\/h4><h3><strong>NEXT Awards Philippines<\/strong><\/h3><h4>Finalist, Customer Engagement Campaign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b1a2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30b1a2e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8c1783 e-flex e-con-boxed e-con e-parent\" data-id=\"a8c1783\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61bf840 elementor-widget elementor-widget-heading\" data-id=\"61bf840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spotify: FANSHIP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72e80c elementor-widget elementor-widget-text-editor\" data-id=\"d72e80c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Spotify challenges the notion of a one-sided fandom love with FANSHIP: a movement that spanned social and IRL. By making fans part of special encounters, humanizing artist engagements, and transforming streaming into a deliberate identity-shaping experience, Spotify took the fan-artist relationship to the next level.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8293849 elementor-widget elementor-widget-video\" data-id=\"8293849\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1192519156?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=073e3a6b51#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451818f elementor-widget elementor-widget-text-editor\" data-id=\"451818f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f252e3b e-grid e-con-full e-con e-child\" data-id=\"f252e3b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3850357 elementor-widget elementor-widget-tp-counter\" data-id=\"3850357\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"2\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITIONS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6728fe5 elementor-widget elementor-widget-tp-counter\" data-id=\"6728fe5\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"3\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef78cac elementor-widget elementor-widget-text-editor\" data-id=\"ef78cac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Panata Awards<\/strong><\/h3><h4>Bronze, Integrated Marketing Communication<\/h4><h3><strong>NEXT Awards Philippines<\/strong><\/h3><h4>Gold, Integrated Marketing Campaign<br \/>Silver, Digital Marketing Campaign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ed34f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3ed34f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d53f903 e-flex e-con-boxed e-con e-parent\" data-id=\"d53f903\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2984e elementor-widget elementor-widget-heading\" data-id=\"bc2984e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GCash: Power Up with GCash<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ee04c elementor-widget elementor-widget-text-editor\" data-id=\"51ee04c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>GCash launched Power Up with GCash, a multi-channel, game-first campaign that embedded the brand into Roblox and Minecraft, two of the Philippines\u2019 top gaming spaces and communities. By combining culturally fluent social content, immersive branded gaming worlds, creator-led livestreams, in-app banners and walking ads, and on-ground activations, the campaign transformed product education into interactive, competitive gameplay and community integration.\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0197a92 elementor-widget elementor-widget-video\" data-id=\"0197a92\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1225879587?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4967b5f elementor-widget elementor-widget-text-editor\" data-id=\"4967b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-274fb01 e-grid e-con-full e-con e-child\" data-id=\"274fb01\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd32f7 elementor-widget elementor-widget-tp-counter\" data-id=\"dbd32f7\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"1\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITIONS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d78a4 elementor-widget elementor-widget-tp-counter\" data-id=\"c2d78a4\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"2\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97f0d7 elementor-widget elementor-widget-text-editor\" data-id=\"a97f0d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Marketing Excellence Awards Philippines<\/strong><\/h3><h4>Silver, Excellence in Digital Marketing<br \/>Silver, Excellence in Gaming<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b36cc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0b36cc5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67636cb e-flex e-con-boxed e-con e-parent\" data-id=\"67636cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f7ab3 elementor-widget elementor-widget-heading\" data-id=\"e3f7ab3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GCash: Run Club on Strava<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d844757 elementor-widget elementor-widget-text-editor\" data-id=\"d844757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span data-contrast=\"auto\">Running reflects what GCash stands for: access without barriers. To many Filipinos, it has become the easiest sport to join for movement, community-building, and personal development.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280}\">\u00a0<\/span><\/h4><h4><span data-contrast=\"auto\">But GCash knew that connecting with the local running community required more than just showing up on race day. While other brands solely rely on fun runs, GCash took to Strava, one of the fastest-growing activity tracking apps in the market, to launch the GCash Run Club: the first of its kind in the local scene.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280}\">\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99864fb elementor-widget elementor-widget-video\" data-id=\"99864fb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1199637746?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=a7cec60428#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d2da6 elementor-widget elementor-widget-text-editor\" data-id=\"03d2da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-909a1cc e-grid e-con-full e-con e-child\" data-id=\"909a1cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-425825b elementor-widget elementor-widget-tp-counter\" data-id=\"425825b\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"1\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITION<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aec49 elementor-widget elementor-widget-tp-counter\" data-id=\"d2aec49\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"1\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">MEDAL WIN<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d657f21 elementor-widget elementor-widget-text-editor\" data-id=\"d657f21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Content Marketing Awards Asia-Pacific<\/strong><\/h3><h4>Bronze, Emerging Platform Content Campaign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca60d82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca60d82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0552596 e-flex e-con-boxed e-con e-parent\" data-id=\"0552596\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a325af3 elementor-widget elementor-widget-heading\" data-id=\"a325af3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GCash: Bayani ng Barangay<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab0e6d elementor-widget elementor-widget-text-editor\" data-id=\"2ab0e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>GCash launched Bayani ng Barangay (trans. Community Heroes): a purpose-led, multi-channel initiative that took GCash\u2019s core mission of \u201cFinance for All\u201d to grassroots communities and uplifted sari-sari (trans. neighborhood convenience store) store owners through digitalization, recognition, and education.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f09d3 elementor-widget elementor-widget-video\" data-id=\"e7f09d3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1192518705?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=62e5868768#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255d110 elementor-widget elementor-widget-text-editor\" data-id=\"255d110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11d62ca e-grid e-con-full e-con e-child\" data-id=\"11d62ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-713a604 elementor-widget elementor-widget-tp-counter\" data-id=\"713a604\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"1\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITION<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8a7f5 elementor-widget elementor-widget-tp-counter\" data-id=\"ab8a7f5\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"1\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">FINALIST PLACEMENT<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0020be4 elementor-widget elementor-widget-text-editor\" data-id=\"0020be4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Marketing Excellence Awards Philippines<\/strong><\/h3><h4>Finalist, Excellence in Financial Empowerment Marketing<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aadf1f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aadf1f4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-741f00e e-flex e-con-boxed e-con e-parent\" data-id=\"741f00e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe2ff0 elementor-widget elementor-widget-heading\" data-id=\"fbe2ff0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Toyota: Toyota Gazoo Racing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182e82a elementor-widget elementor-widget-text-editor\" data-id=\"182e82a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span data-contrast=\"auto\">Toyota\u2019s reputation for reliability had become expected rather than exciting, creating a \u201cTrust Trap\u201d where trust limited desirability. How can it evolve brand perception without compromising the trust it was built on?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h4><h4><span data-contrast=\"auto\">The opportunity: motorsports. Toyota has used motorsports to engineer better cars, yet the sport remained niche, elite, and inaccessible in the Philippines. So instead of using racing to make Toyota look more exciting, it opened racing to more Filipinos.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a4f20 elementor-widget elementor-widget-video\" data-id=\"99a4f20\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1225879513?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d82737 elementor-widget elementor-widget-text-editor\" data-id=\"6d82737\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d64bece e-grid e-con-full e-con e-child\" data-id=\"d64bece\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239ecf6 elementor-widget elementor-widget-tp-counter\" data-id=\"239ecf6\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"3\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITION<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20839f elementor-widget elementor-widget-tp-counter\" data-id=\"d20839f\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"6\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93f08f elementor-widget elementor-widget-text-editor\" data-id=\"f93f08f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">KIDLAT Awards<\/span><\/strong><\/h3><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Finalist, On-Ground Activation<\/span><\/h4><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Finalist<\/span><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">, Creative Use of Emerging Platform<\/span><\/h4><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Finalist, Creative Business Solution or Strategy<\/span><\/h4><h3><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Marketing Excellence Awards<\/span><\/strong><\/h3><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Finalist, Brand Strategy<\/span><\/h4><h3><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">NEXT Awards Philippines<\/span><\/strong><\/h3><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Gold, Branding\/Re-branding Campaign<\/span><\/h4><h4><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Finalist, Customer Engagement Campaign<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2123409 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2123409\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a491e31 e-flex e-con-boxed e-con e-parent\" data-id=\"a491e31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4074006 elementor-widget elementor-widget-heading\" data-id=\"4074006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Philippine Airlines: FlightMaxxing LIVE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134be37 elementor-widget elementor-widget-text-editor\" data-id=\"134be37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span data-contrast=\"none\">Platforms like TikTok are usual starting points to research destination ideas, find budget hacks, and check which airline to book. The #TravelMaxxing trend turned that inspiration into a habit for Gen Z to find flight deals, book the cheapest fare, and squeeze the most value out of their trip.\u00a0<\/span><\/h4><h4><span data-contrast=\"none\">As the country\u2019s full-service flag carrier, Philippine Airlines saw an opportunity to turn the very place Gen Z discovered travel into a place that could drive bookings. It launched FlightMaxxing\u2014its first TikTok-powered campaign, turning Gen Z\u2019s discovery feed into a point of sale.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c163c elementor-widget elementor-widget-video\" data-id=\"95c163c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1192518840?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=5f929e7870#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1eed76 elementor-widget elementor-widget-text-editor\" data-id=\"c1eed76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d515ecc e-grid e-con-full e-con e-child\" data-id=\"d515ecc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cad2953 elementor-widget elementor-widget-tp-counter\" data-id=\"cad2953\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"2\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITION<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa58f0 elementor-widget elementor-widget-tp-counter\" data-id=\"0fa58f0\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"3\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e6de elementor-widget elementor-widget-text-editor\" data-id=\"a71e6de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Marketing Excellence Awards<\/span><\/strong><\/h3><h4>Bronze, Excellence in Live-Streaming Marketing<\/h4><h4>Shortlist, Excellence in eCommerce Marketing<\/h4><h3><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">NEXT Awards Philippines<\/span><\/strong><\/h3><h4>Silver, E-Commerce Marketing Campaign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b5774 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26b5774\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-990c68f e-flex e-con-boxed e-con e-parent\" data-id=\"990c68f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16377e4 elementor-widget elementor-widget-heading\" data-id=\"16377e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SM Cyberzone: Cyberzone Crew<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0092e03 elementor-widget elementor-widget-text-editor\" data-id=\"0092e03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Cyberzone is the Philippines&#8217; top tech and gadget space, but was starting to lag behind. Seeing that today&#8217;s new gen of tech customers were in dire need of a refresh, Cyberzone brought its core message of &#8220;no limits, all thrills&#8221; with the Cyberzone Crew: the country&#8217;s first AI-powered influencer squad! Each member brought a uniquely human perspective to tech while representing different kinds of tech users.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8225ab elementor-widget elementor-widget-video\" data-id=\"c8225ab\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1095814736?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=0ea1fce5a9#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0c1b4 elementor-widget elementor-widget-text-editor\" data-id=\"de0c1b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Award breakdown<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b631eb e-grid e-con-full e-con e-child\" data-id=\"7b631eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c023b90 elementor-widget elementor-widget-tp-counter\" data-id=\"c023b90\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"1\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">AWARD SHOW RECOGNITION<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35235 elementor-widget elementor-widget-tp-counter\" data-id=\"6c35235\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"2\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n            <\/div>\n    <div class=\"tp-el-counter-title\">WINS & FINALIST PLACEMENTS<\/div><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2552d elementor-widget elementor-widget-text-editor\" data-id=\"2c2552d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">NEXT Awards Philippines<\/span><\/strong><\/h3><h4>Gold, Use of AI in a Campaign<br \/>Silver, Branding\/Re-branding Campaign<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b17e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95b17e3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Work that gets recognized Innovation that transformed business and earned the industry\u2019s recognition. Spotify: BALASA Spotify&#8217;s the biggest music streaming platform in the Philippines but stays just one of Filipinos&#8217; many platform options. To be the chosen one, Spotify took on the most hardcore fans in the nation &#8211; A&#8217;TIN &#8211; and became the only [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-18573","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-internal","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agency Recognitions - Youthphoria<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency Recognitions - Youthphoria\" \/>\n<meta property=\"og:description\" content=\"Work that gets recognized Innovation that transformed business and earned the industry\u2019s recognition. Spotify: BALASA Spotify&#8217;s the biggest music streaming platform in the Philippines but stays just one of Filipinos&#8217; many platform options. 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