{"id":16319,"date":"2025-08-31T12:05:37","date_gmt":"2025-08-31T12:05:37","guid":{"rendered":"https:\/\/youthphoria.svengroup.com\/wordpress\/?p=16319"},"modified":"2026-09-14T02:12:35","modified_gmt":"2026-09-14T02:12:35","slug":"spotify-soundtruck","status":"publish","type":"post","link":"https:\/\/youthphoria.svengroup.com\/2026\/08\/31\/spotify-soundtruck\/","title":{"rendered":"Spotify: Find Your Soundtruck"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16319\" class=\"elementor elementor-16319\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cb354 e-flex e-con-boxed e-con e-parent\" data-id=\"f5cb354\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ea4ab elementor-widget elementor-widget-tp-animated-text\" data-id=\"b4ea4ab\" data-element_type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n<h3 class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">Manila\u2019s most unapologetic outdoor ad <\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c5f8d3 e-flex e-con-boxed e-con e-parent\" data-id=\"7c5f8d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0c433 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"cd0c433\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b><span data-contrast=\"auto\">Gen Z-approved but not Gen Z-coded<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240}\">\u00a0<\/span><\/h3>\n<h4><span data-contrast=\"none\">Gen Z already use Spotify. They dominate the brand\u2019s global listener base and average 2.2 hours on the app daily, streaming music for the most hyper-specific moments. Despite this, Gen Z still saw Spotify as an app to open only when they needed it\u2014not a brand they identified with.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240}\">\u00a0<\/span><\/h4>\n<h4><span data-contrast=\"none\">To build deeper brand affinity among this demographic, <\/span><span data-contrast=\"auto\">Spotify needed to evolve from a functional music app into an everyday cultural companion; one that turns even the most mundane moments into something worth soundtracking.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060d6a9 elementor-widget elementor-widget-video\" data-id=\"060d6a9\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1225879675?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e660fe e-flex e-con-boxed e-con e-parent\" data-id=\"8e660fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b837d52 elementor-widget elementor-widget-spacer\" data-id=\"b837d52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8141849 elementor-widget elementor-widget-text-editor\" data-id=\"8141849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Music and authenticity matter to today&#8217;s Gen Z:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d02888 e-grid e-con-full e-con e-child\" data-id=\"0d02888\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82f312 elementor-widget elementor-widget-tp-work-experience\" data-id=\"a82f312\" data-element_type=\"widget\" data-widget_type=\"tp-work-experience.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div class=\"ab-2-work-item tp-el-work-experience-box \">\n        <div class=\"sv-service-content\">\n            <div class=\"sv-service-title-box\">\n                                <span class=\"sv-service-subtitle tp-el-subtitle\">\n                                        <i>01<\/i>\n                    \n                                            Gen Z                                    <\/span>\n                \n                <h3 class=\"sv-service-title tp-el-work-experience-title tp-el-title\">Anti-Perfection Generation<\/h3>            <\/div>\n                        <div class=\"sv-service-space-wrap\">\n                <div class=\"sv-service-text\">\n                    <p class=\"tp-el-description\">3.4x more likely to engage with authentic content versus professionally produced and highly curated ones.<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5d953 elementor-widget elementor-widget-tp-work-experience\" data-id=\"af5d953\" data-element_type=\"widget\" data-widget_type=\"tp-work-experience.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div class=\"ab-2-work-item tp-el-work-experience-box \">\n        <div class=\"sv-service-content\">\n            <div class=\"sv-service-title-box\">\n                                <span class=\"sv-service-subtitle tp-el-subtitle\">\n                                        <i>02<\/i>\n                    \n                                            Gen Z                                    <\/span>\n                \n                <h3 class=\"sv-service-title tp-el-work-experience-title tp-el-title\">Unapologetic Main Characters<\/h3>            <\/div>\n                        <div class=\"sv-service-space-wrap\">\n                <div class=\"sv-service-text\">\n                    <p class=\"tp-el-description\">89% feel fully present in the moment while listening to music during everyday activities<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26fd531 elementor-widget elementor-widget-tp-work-experience\" data-id=\"26fd531\" data-element_type=\"widget\" data-widget_type=\"tp-work-experience.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div class=\"ab-2-work-item tp-el-work-experience-box \">\n        <div class=\"sv-service-content\">\n            <div class=\"sv-service-title-box\">\n                                <span class=\"sv-service-subtitle tp-el-subtitle\">\n                                        <i>03<\/i>\n                    \n                                            Gen Z                                    <\/span>\n                \n                <h3 class=\"sv-service-title tp-el-work-experience-title tp-el-title\">Unapologetic Soundtrackers<\/h3>            <\/div>\n                        <div class=\"sv-service-space-wrap\">\n                <div class=\"sv-service-text\">\n                    <p class=\"tp-el-description\">88% agreed hearing a song during a significant moment makes it an unforgettable in their memories.<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb8666 e-flex e-con-boxed e-con e-parent\" data-id=\"2bb8666\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55ea71 elementor-widget elementor-widget-text-editor\" data-id=\"d55ea71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"TextRun SCXW216567948 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW216567948 BCX0\">But instead<\/span><span class=\"NormalTextRun SCXW216567948 BCX0\"> of channeling this energy online, Spotify dared to do it where <\/span><span class=\"NormalTextRun SCXW216567948 BCX0\">its audience would least expect it: Metro Manila\u2019s busiest streets.\u00a0<\/span><\/span><span class=\"EOP Selected SCXW216567948 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<h3>Spotify launched the <strong>Spotify Soundtruck: <\/strong>a mobile music experience featuring unapologetic creators who fit the Gen Z profile and turned mundane rituals into spectacles.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db25723 e-flex e-con-boxed e-con e-parent\" data-id=\"db25723\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4455946 e-con-full e-flex e-con e-child\" data-id=\"4455946\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e40726d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e40726d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d2c70 elementor-widget elementor-widget-heading\" data-id=\"b9d2c70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Shower Soundtruck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a6c40 elementor-widget elementor-widget-text-editor\" data-id=\"d5a6c40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Spotify turned Makati City into the perfect stage for the Unapologetic Shower Prepper. In the Shower Soundtruck, lifestyle creator Russco Jarvina channeled pure chaotic shower-oke.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb9ebb9 e-flex e-con-boxed e-con e-parent\" data-id=\"bb9ebb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1a4d2c e-grid e-con-full e-con e-child\" data-id=\"f1a4d2c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37b335 elementor-widget elementor-widget-video\" data-id=\"c37b335\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1226466611?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5426df6 elementor-widget elementor-widget-video\" data-id=\"5426df6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1226466519?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd3fdc e-flex e-con-boxed e-con e-parent\" data-id=\"5bd3fdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11822d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11822d3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464e174 e-flex e-con-boxed e-con e-parent\" data-id=\"464e174\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e76acc elementor-widget elementor-widget-heading\" data-id=\"4e76acc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Cleaning Soundtruck <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbe3d4 elementor-widget elementor-widget-text-editor\" data-id=\"afbe3d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Life in Manila can get messy real fast. But for the Unapologetic Room Cleaner, even chores are opportunities to own the room. David Guison brought his signature fun to this ordinary ritual inside the Cleaning Soundtruck.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c43454 e-grid e-con-full e-con e-child\" data-id=\"1c43454\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6978a elementor-widget elementor-widget-video\" data-id=\"5a6978a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1226468967?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18e104 elementor-widget elementor-widget-video\" data-id=\"f18e104\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1226466518?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208dd45 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"208dd45\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f895573 e-flex e-con-boxed e-con e-parent\" data-id=\"f895573\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e6bb0 elementor-widget elementor-widget-heading\" data-id=\"65e6bb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Downtime Soundtruck <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67dad6 elementor-widget elementor-widget-text-editor\" data-id=\"a67dad6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>For students, rest comes in short bursts. Spotify turned these moments into pockets of realness with creators Rocio Trillo and Russco Jarvina as the Unapologetic Downtime Jammers.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be3ce36 e-grid e-con-full e-con e-child\" data-id=\"be3ce36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61fa727 elementor-widget elementor-widget-video\" data-id=\"61fa727\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1226466570?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ea477 elementor-widget elementor-widget-video\" data-id=\"14ea477\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1226466602?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba8c9db e-flex e-con-boxed e-con e-parent\" data-id=\"ba8c9db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d8d4d elementor-widget elementor-widget-heading\" data-id=\"28d8d4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Pay-Off<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eb9270 e-flex e-con-boxed e-con e-parent\" data-id=\"2eb9270\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e13f567 elementor-widget elementor-widget-text-editor\" data-id=\"e13f567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>With the Soundtruck, we turned Manila\u2019s ordinary streets into on-the-go stages, and passive awareness into active participation. By embedding ourselves in all kinds of daily rituals and channeling Gen Z\u2019s main character energy out for everyone to see, Spotify was no longer just a platform.<\/h4><h4><b>We became a champion of the unapologetic. <\/b><\/h4><h4>And people loved how <i>real\u00a0 <\/i>it was. From the streets to social feeds, the Soundtruck drove unapologetic excitement everywhere it was spotted.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab0b49 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"aab0b49\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"\/wp-content\/uploads\/2026\/09\/1-1.png\" alt=\"1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"\/wp-content\/uploads\/2026\/09\/2-1.png\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"\/wp-content\/uploads\/2026\/09\/3-1.png\" alt=\"3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"\/wp-content\/uploads\/2026\/09\/4-1.png\" alt=\"4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e81c6b e-flex e-con-boxed e-con e-parent\" data-id=\"4e81c6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee08ba8 e-con-full e-flex e-con e-child\" data-id=\"ee08ba8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b98c78a elementor-widget elementor-widget-tp-counter\" data-id=\"b98c78a\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"4.4\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n                <span class=\"tp-el-counter-suffix\">M<\/span>\n            <\/div>\n    <h6 class=\"tp-el-counter-title\">SOCIAL ENGAGEMENTS<BR>in only 3 days<\/h6><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8106b04 e-con-full e-flex e-con e-child\" data-id=\"8106b04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e93af1b elementor-widget elementor-widget-tp-counter\" data-id=\"e93af1b\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"43\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n                <span class=\"tp-el-counter-suffix\">M<\/span>\n            <\/div>\n    <h6 class=\"tp-el-counter-title\">SOCIAL IMPRESSIONS <br> across FB, IG, TK<\/h6><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f98e532 e-con-full e-flex e-con e-child\" data-id=\"f98e532\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72907b7 elementor-widget elementor-widget-tp-counter\" data-id=\"72907b7\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"676\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n                <span class=\"tp-el-counter-suffix\">K<\/span>\n            <\/div>\n    <h6 class=\"tp-el-counter-title\">ON-GROUND SPECTATORS <br>witnessing all things unapologetic<\/h6><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-646b223 e-con-full e-flex e-con e-child\" data-id=\"646b223\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e746867 elementor-widget elementor-widget-tp-counter\" data-id=\"e746867\" data-element_type=\"widget\" data-widget_type=\"tp-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"ab-funfact-item\">\n    <div class=\"ab-funfact-item-number\">\n                <i data-purecounter-duration=\"1\" data-purecounter-end=\"4.5\" class=\"tp-el-counter-number purecounter\">0<\/i>\n\n                <span class=\"tp-el-counter-suffix\">M<\/span>\n            <\/div>\n    <h6 class=\"tp-el-counter-title\">EARNED MEDIA VALUE<br>from user- & KOL-made content<\/h6><\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manila\u2019s most unapologetic outdoor ad Gen Z-approved but not Gen Z-coded\u00a0 Gen Z already use Spotify. They dominate the brand\u2019s global listener base and average 2.2 hours on the app daily, streaming music for the most hyper-specific moments. Despite this, Gen Z still saw Spotify as an app to open only when they needed it\u2014not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-16319","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-autonomy","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify: Find Your Soundtruck - Youthphoria<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify: Find Your Soundtruck - Youthphoria\" \/>\n<meta property=\"og:description\" content=\"Manila\u2019s most unapologetic outdoor ad Gen Z-approved but not Gen Z-coded\u00a0 Gen Z already use Spotify. 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