Trendflip:
The First Uprising

Flipping the page on trend sameness.

Subversive Curation

Digital's getting crowded, and the youth want to declutter. Seeking lighter online spaces, they reject the endless churn of trends and rebel against everything typical, polished, and curated.

Chaos

The youth find joy in the messy and the chaotic. Connection isn't about blending in; it's standing out and being the realest version of yourself.

Chaos

The youth find joy in the messy and the chaotic. Connection isn't about blending in; it's standing out and being the realest version of yourself.

Hyperpersonalization

It's easy to get lost in the trends. The youth push back by personalizing every aspect of their lived experience - from feeds to bags and beyond.

Maximalism

In a sea of minimalism and neutral shades, the youth express their authentic selves by going all-out on styling.

01

SM Cyberzone

The Tech Lifestyle Uprising

As other tech lifestyle brands drove hard-selling promos, Cyberzone turned towards experience-1st and tech-lifestyle storytelling to enable techies of all kinds to not just express themselves but power their lives with no limits.

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02

KFC

The Now-stalgia Movement

As other local and global fast-food brands fought to connect with audiences by serving nostalgia, KFC cooked up a new social approach for Filipinos who hungered for something real.

KFC fully loaded on its Now-stalgia movement, pushing everyone to unapologetically chase after what they want and pursue a now-1st lifestyle.

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YOUTHPHORIA: UPRISING SVEN

YAS TO THE UPRISING