Minorstones:
The Third Uprising

Rejecting traditions and redefining success through everyday wins.

Minorstones

Determined to carve out their own definitions of happiness and fulfillment, Gen Z are redefining milestones and finding the joy in everyday minorstones.

Small wins & silver linings

In contrast to traditional life milestones like marriage and home ownership, minorstones zero in on the small wins worth celebrating - pet birthdays, healthy lifestyle changes, or new hobbies and skills unlocked.

Shifting perspectives

Filipino young adults have started to explore independence and identity outside of the traditional family unit - celebrating adulting minorstones of living independently.

01

GCash

Micro Money, Macro Revolt

GCash ingnites a mindset shift among Filipinos, from simply making ends meet to achieving everyday financial minorstones.

02

Lazada Philippines

The Post-Buy Youthphoria

Lazada enables every shopper's SuliTipid finds, celebrating each budget-friendly purchase and reframing small wins as daily minorstones.

YOUTHPHORIA: UPRISING SVEN