KFC trendflips the fastood narrative KFC’s always been about their iconic food: their finger-lickin’ good chicken, their Zinger, their Krushers, their Twister. But on social, KFC shifted their focus to something more iconic: their fans.   Fastfood brands in the Philippines often tend to stick to a sentimental, nostalgic narrative and family meal moments – […]

Cyberzone drives techies’ life upgrade Other tech brands drive sales by leaning into hard-selling marketing, surface-level product showcases, and huge sales. Cyberzone rebooted its storytelling and brand experience by rising against the norm; instead of just pushing functional tech, it encouraged Filipino techies of all kinds to embrace LifeTech: where tech fuels every part of […]