Trailblazer: Our Innovation Engine

Powering our pursuit of YAS (Youth-Coded, AI-powered Shifts) to make thoughtful uprising possible.

AI Engine

Last year, we launched the Trailblazer project for brand exploration of AI. This year, we scaled Trailblazer from project-driven into a system-wide initiative, recognizing that a full shift only happens when the whole ecosystem embraces it.

Today, Trailblazer is our tech backbone,
running on four engines:

The Decoder

Transforming raw data into deep cultural intelligence with Cognitive AI.

Real-Time Information: Conversation Dynamics
We launched AI avatars capable of real-time conversations with customers via digital kiosks. Powered by AI tools like OpenAI GPT-3.5 Turbo, D-ID, WebRTC, and ElevenLabs, they engaged with users, responding thoughtfully and emotionally to questions just like humans.

Robust Data Made Simple: Data Mining & Mapping
With 29.6k+ data points amplified by AI-powered algorithms, we deliver real-time monitoring and sentiment analysis. With Natural Language Processing (NLP), we analze mentions at scale, turning insights into actionable solutions. Our AI also streamlines Key Opinion Leader selection to ensure campaign success.

Future-Proof with Data: Trend Forecasting
Using AI-driven Clustering Algorithms, we identify patterns that help us anticipate trends, spot opportunities, and stay ahead of potential crises before they peak.

The Creator

Scales youth-coded content and sensory-rich experiences through Generative AI.

Virtual Influencers
Blending six AI and 3D tools to engage the tech customer in a whole new way, we created five AI-powered crew personas that represent different facets of our cyber-powered selves. With real-time interactions during marquee events and on social content, this AI crew creates a new standard for immersive shopper marketing.

AI-Driven Wanderlust
We released AI-powered visuals for brand social content, like destination posters for Philippine Airlines, that drove organic virality and an unusually high volume of positive sentiments.

The Shifter

Embedding efficiency in all ways with Adaptive AI.

AI for Automated Fraud Detection
AI tools automate promo validation for brands, cutting manual work and boosting accuracy. With Visual AI, Data AI, Secure AI, and Connect AI, we created a hypersmart, 2-minute validation system that processes receipts, detects fraud, and engages customers seamlessly.

AI for Agile Project Management
SVEN is now fully implementing Jira, providing an integrated view of the agency process from acquisition to billing. Our AI-powered automation upgrade within the platform enhanced resource management, project tracking, and decision-making across departments.

AI for Agency Security
With a dispersed team across the Philippines, data security is a priority. Using AI-powered tools like Microsoft Defender and Intune, we ensure endpoint protection, real-time threat detection, and compliance monitoring. These efforts have earned us ISO/IEC 27001:2022 certification and a strong cybersecurity maturity rating of 4.48/5 as of August 2025.

Forecaster

Keeping partners ahead of the curve with Predictive AI.




AI Customer Journey Tracking
Using the advanced analytics gained with FullStory, we analyze how customers interact with the brand websites and mobile apps of two iconic auto brands—what they click on, where they go, when they exit—and use that raw data to scale, improve, and revamp the customer journey experience.

01

SVEN

SVEN Stan-o-meter

This fandom pulse tracker blends fanbase size, trend momentum, and subculture with ever-evolving community behaviors. It helps teams know which fandoms to engage now, monitor closely, or go all-in with brands looking to make serious impact.

02

SVEN

SVEN Truth Teller

This social listening ecosystem fuses real-time trend data with real-life community insights. By staying tuned into key emotions and sentiments that shape social conversations, we craft content that gets people talking.

03

SVEN

SVEN PlayTech

This reality amplifier elevates the physical into phygital. Beyond engaging with audiences on solely IRL or digital, SVEN PlayTech pushes us to take our partners’ immersive experiences to the next level

And it’s not our youth-coded culture who drives our uprising. Our AI Engine also transforms how we work daily through MIND:

01 Cognitive AI

Mastery in Minutes

With Cognitive AI at our helm, insights aren’t just gathered faster but explained clearly for quick implementation across our brand partners’ social approach.

02 Generative AI

Instant Outputs

Generative AI isn’t here to take over, but to automate the ordinary. By producing instant outputs, it cleans the clutter so that teams can spark breakthroughs.

03 Adaptive AI

Nimble Collaboration

Adaptive AI learns with teams as they go. With it, teams gain access to smarter workflows and all members are empowered thanks to cross-team agility.

04 Predictive AI

Data-Led Precision

Predictive AI transforms blends performance metrics with real-time cultural signals, empowering decisions that aren’t just smarter but sharper and more culturally-relevant.

YOUTHPHORIA: UPRISING SVEN